Firefox Newspaper Ad Runs in Germany

To me, it was money well spent: Yesterday, an advertisement for Mozilla Firefox ran in  the Frankfurter Allgemeine Zeitung (FAZ). The FAZ is one Germany's most reputable news papers. Inspired by the effort to purchase an Firefox advertisement in the New York Times, 2403 German Firefox fans donated the money. The effort was  coordinated by

A nice side effect was the coverage by other news sources; heise online, Spiegel online and several news papers had reports on campaign. So while one can argue that the ad is boring -- which I don't think it is -- it had a much bigger impact than I expected.

Standblog has a translation of the ad for English readers. Further informations available at MozillaZine.

Update: Deutsche Welle, the German international broadcasting service, has a nice article in English on their website.

Fri, 03 Dec 2004, 20:39 | Technology | PermaLink
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